Dynamic Enterprise Architecture How to Make It Work - John Wiley and Sons
This book presents an approach to enterprise architecture, which enables corporations to achieve their business objectives faster. Focusing on the governance of... |
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Don’t Think Pink What Really Makes Women Buy And How To Increase Your Share Of This Crucial Market - AMACOM
With women heading some 40% of households in America, making 85% of consumer buying decisions and running 40% of all companies in the U.S., according to the aut... |
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Doing Business With China Fourth Edition - Kogan Page
This revised fifth edition of Doing Business with China has been updated to take into account key changes in the legal and fiscal environment. It remains the mo... |
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Does Your Marketing Sell?:The Secret of Effective Marketing Communications
Visually attractive offering, with illustrations and photographs throughout to highlight the best, and sometimes the worst, or marketing communications.
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Innovation Games: Creating Breakthrough Products Through Coll - Addison Wesley
The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can"t explain what the... |
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Successful Marketing Strategy for High Tech Firms 3rd edition - Artech House Publishers
This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of t... |
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Understanding Off Balance Sheet Accounting - Wiley
An insider’s guide to understanding and eliminating accounting fraud
How do these high-profile accounting scandals occur and what could have been done to ... |
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Web Data Mining And Applications In Business Intelligence And Counter-Terrorism
The explosion of Web-based data has created a demand among executives and technologists for tools and strategies to gather, analyze and utilize online informati... |
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