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Dynamic Enterprise Architecture How to Make It Work - John Wiley and Sons
This book presents an approach to enterprise architecture, which enables corporations to achieve their business objectives faster. Focusing on the governance of...
 
Don’t Think Pink What Really Makes Women Buy And How To Increase Your Share Of This Crucial Market - AMACOM
With women heading some 40% of households in America, making 85% of consumer buying decisions and running 40% of all companies in the U.S., according to the aut...
 
Doing Business With China Fourth Edition - Kogan Page
This revised fifth edition of Doing Business with China has been updated to take into account key changes in the legal and fiscal environment. It remains the mo...
 
Does Your Marketing Sell?:The Secret of Effective Marketing Communications
Visually attractive offering, with illustrations and photographs throughout to highlight the best, and sometimes the worst, or marketing communications. ...
 
Innovation Games: Creating Breakthrough Products Through Coll - Addison Wesley
The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can"t explain what the...
 
Successful Marketing Strategy for High Tech Firms 3rd edition - Artech House Publishers
This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of t...
 
Understanding Off Balance Sheet Accounting - Wiley
An insider’s guide to understanding and eliminating accounting fraud How do these high-profile accounting scandals occur and what could have been done to ...
 
Web Data Mining And Applications In Business Intelligence And Counter-Terrorism
The explosion of Web-based data has created a demand among executives and technologists for tools and strategies to gather, analyze and utilize online informati...
 
 
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