The average person's attention span lasts about 30 seconds. That means first and immediate impressions count, and big. In this modern-day update of Dale Carnegie's classic How to Win Friends and Influence People, Nicholas Boothman instructs you in how to mold those 30 seconds to your greatest advantage and connect with others at business and social functions.
The key to making others like you quickly lies in establishing rapport with people. Based on the study of neuro-linguistic programming and interpersonal communication, this book offers simple techniques for getting a rapport going from attitudes and words to tone and body movements. If discovering how to connect with others is the secret to business and life success, as Boothman contends, then employing the strategies in this book shows how to become instantly likable and gain a leg up on the competition.
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