In Search of Stupidity Over 20 Years of High Tech Marketing Disasters Ebook
Name : In Search of Stupidity Over 20 Years of High Tech Marketing Disasters
File Type : CHM
Size : 515 KB
Is a funny and well written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years and, through the dark glass of hindsight, provides a educational and vastly entertaining examination of why they didn't work.
In Search of Stupidity is National Lampoon meets Peter Drucker. A funny and well written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years and, through the dark glass of hindsight, provides an educational and vastly entertaining examination of why they didn¡¯t work the for many of the country's largest and best known high tech companies. Make no mistake; most of them did not work.
Richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time, marketing wizard Richard Chapman takes readers on a hilarious ride through the last twenty years. Filled with personal anecdotes spanning Chapman¡¯s remarkable career (he was present at many now famous meetings and events), In Search of Stupidity is a no-holds-barred look at the best of the worst hopeless marketing ideas and business decisions in the last twenty years of the technology industry.
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