‘Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber’s insights how to navigate this new landscape to fully maximize their business opportunities.’
-Mark Fuller, Chairman, Monitor Group

‘Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagement-ignore them at your peril.’
-George F. Colony, CEO, Forrester Research, Inc.

‘Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them.’
-David Kenny, Chairman and Chief Executive Officer, Digitas Inc.

‘Where’s the allure of social 2.0? Brands can talk . . . customers talk louder! Digital influence has arrived.’
-Jeff Taylor, CEO, Eons and Founder of Monster.com

 
 
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