Successful Marketing Strategy for High Tech Firms 3rd edition Ebook
Name : Successful Marketing Strategy for High Tech Firms 3rd edition
File Type : PDF
Size : 1342 KB
Features detailed case studies illustrating the realities of the new high-tech market place and how effective marketing strategy can work. Discusses such strategies used by Yahoo, IBM, Cisco, Nokia, and other competitive companies. Shows how to develop innovative product offers that connect to customer needs. Previous edition: c1998.
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