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Successful Marketing Strategy for High Tech Firms 3rd edition Ebook

successful-marketing-strategy-for-high-tech-firms-  Name : Successful Marketing Strategy for High Tech Firms 3rd edition

File Type : PDF

Size : 1342 KB


 
Features detailed case studies illustrating the realities of the new high-tech market place and how effective marketing strategy can work. Discusses such strategies used by Yahoo, IBM, Cisco, Nokia, and other competitive companies. Shows how to develop innovative product offers that connect to customer needs. Previous edition: c1998.

 
 
Ebook Relate:
strategy ebook   marketing ebook   
high tech ebook   marketing strategy ebook   

 
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