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Successful Marketing Strategy for High Tech Firms Ebook

successful-marketing-strategy-for-high-tech-firms  Name : Successful Marketing Strategy for High Tech Firms

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Features detailed case studies illustrating the realities of the new high-tech market place and how effective marketing strategy can work. Discusses such strategies used by Yahoo, IBM, Cisco, Nokia, and other competitive companies. Shows how to develop innovative product offers that connect to customer needs. Previous edition: c1998.


 
 
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high tech ebook   marketing strategy ebook   

 

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