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The 22 Immutable Laws of Branding Ebook
 
 
 
 

the-22-immutable-laws-of-branding  Name : The 22 Immutable Laws of Branding

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As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and Volvo, "branding" has developed into one of the marketing world's hottest concepts. And for good reason, contend well-known strategist Al Ries and his daughter Laura Ries in The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand.



 
 
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