The Customer Loyalty Solution - What Works - McGraw-Hill
Database marketing is today’s most powerful tool for designing cost-effective, resource-efficient marketing and operations programs. The Customer Loyalty ... |
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Conquering Consumerspace Marketing Strategies For A Branded World - AMACOM
Consumers no longer simply “buy stuff” - they forge their entire identities around a carefully selected set of brands. Consequently, they must becom... |
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Introduction to Logistics Systems Planning and Control - Wiley
Logistics is defined as a business planning framework for the management of material, service, information and capital flows. Logistic systems have received con... |
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Global Account Management: A Complete Action Kit of Tools and Techniques for Managing Big Customers in a Shrinking World
A realistic and pracitical guide to success with the truly “global” customer.
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