It’s a book of staggering blandness, but in fairness, no more than thousands like it: the CEO’s management manual,” notes The Register in a review of the book. (…) “A title to send anyone to sleep.”.
It goes on to say, “The CEO may become expert at pattern recognition, but staring at the patterns doesn’t help with the predictive instincts that often go into making a hit product. That’s the essential risk of entrepreneurship, and it’s a wildly unpredictable factor. The technocratic management culture of the modern MBA school tries to minimize that risk, and so we have remedies such as “Information Alignment”, which tell us nothing. Hurd is very much a product of his time.”
We couldn’t disagree more. Information leads to knowledge and to insights that allows one to have the “predictive instincts”. Data warehousing and data mining can uncover true gold since information and not data is the basis of any wisdom - from personal life to corporate life.
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